Many companies step outside of traditional marketing and use inventive and attention-grabbing guerrilla marketing methods. Whether this is staging complex pranks or Red Bull having a human jump from outer space, these strategies increase a local business’s eminence. While there are lots of guerrilla marketing techniques to choose from, they all bring the same positive benefits.
Produces Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply filmed themselves destroying certain items, such as cell phones and markers, in a blender. Years later, they have over 890,000 subscribers. Not every guerrilla marketing technique will pay off big, but if one does, the results could be life-changing.
Guerrilla Marketing Attracts Millennials
In 2015, it was estimated that there would be 75.3 million Millennials in America. It indicates they overtook Baby Boomers and became the largest living generation in the country. It is statistics like this that make it apparent how significant it is to market to Millennials.
Luckily for businesses aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they like giving business to brands they engage in face-to-face interactions with. Since this is exactly what guerrilla marketing is aimed at, businesses have a new tool to bring in this exploding demographic.
Guerrilla Marketing Will save you Money
Some companies go all out when it comes to guerrilla marketing. The Red Bull jump from space, for example, undoubtedly costed lots of money. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, an assortment of guerrilla tactics can cost little to nothing.
Guerrilla marketing is not going anywhere, and for local companies on a budget, it presents one of the greatest opportunities of getting widespread attention. Once a entrepreneur understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing tips.