Content marketing has become an important part of running any local company. This fact is so well known that over 75 percent of businesses have a current content strategy. Blogging is one of the most significant aspects of a productive marketing campaign, and that is why so many businesses have their own blogs. If they are making the following slipups, though, they are shooting themselves in the foot.
Some business owners believe that the expertise they offer will make up for any shortcomings in writing ability. This simply is not the case. Individuals lose faith in business owners if a blog looks like it was written by a high school student. It’s important to know one’s limits, and if good writing is not in a person’s skills, they should hand off the task.
Focusing On Broad Topics
One mistake that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for instance, may seem like a great title, but everyone knows the entirety of SEO will not be learned in a single blog. People want more targeted information, and small businesses should give it to them.
A bait and tackle shop, for instance, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might pull in a few clicks, but focusing on consumers’ specific needs is the better gamble.
Publishing Purely To Publish
Companies need to publish on their social media pages daily, but they do not need to post blogs this frequently. This turns into a problem when a business starts to provide minimal value in their posts just so they can have something up each day. Blog frequently, but only if the post is providing real value.
While there are a number of blogging blunders that could hurt a company,the aforementioned are killers. Dodge these no matter what to avoid losing a lot of followers in one fell swoop.