Everyone must attempt to learn from history. This goes for small business marketers, and luckily, there are a plethora of lessons from the ancient world.
Quick Reaction to Real World Events
Today, we can send an email to someone in a flash, but this has not long been the case. In fact, Genghis Khan’s swift riders were the most rapid method of sending messages for a while, and that is what made the conqueror so powerful.
Local business owners need to recognize how significant it is to have fast reactions to what is going on as well. This means constantly supervising social media channels to offer fast responses to consumer questions. Also, utilizing real-time events, especially trending topics, to promote has paid off big for some businesses.
Understand Thine Foe
The Ancient Romans were so successful in part because they used scouts and spies to gain details on their enemies. Be certain that you’re doing the same with your opposition. Tools like BuzzSumo can show you their most popular social media posts, and monitoring their content and sales approaches can go quite a distance in helping you craft acceptable marketing responses.
Bad Marketing Due to Limited Tools is a Misconception
Sun Tzu was a powerful Chinese general born in 544 BC, and he developed The Art of War, which has pushed military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet when combined, they produce more hues than can ever be seen.”
This lesson is vital to local marketers. Limited tools do not excuse second-rate advertising and marketing. With the accessibility of tools readily available, ranging from social media to email marketing, cost should never hold you back.
Those who do not learn from history are doomed to do it again. Thankfully for marketers, history can show you exactly the optimal way to handle your local business’s marketing.