While your social media pages do wonders for informing your clients, you have to recognize that there is far more to these pages. Just like all marketing tools, social media can boost profits. If you are not generating leads, though, you may as well drop the page entirely. Sharing custom content on your page is a good way to do this, and since 71% of business-to-business companies use content marketing to build leads, it’s obviously an efficient tool.
Paying for Fans or Followers
Buying a social media following is one of the most significant blunders you could make. While it does afford the impression that a business is well liked, it also leaves behind imitation profiles that will in no way interact with the page. Social media sites judge your posts’ popularity based on how many fans interact with it, and if these paid-for followers are the ones being served your post, you can rest assured there is little chance of your content gaining traction.
Failing to Combine Lead Generation
Social media is an excellent way to get connected to your followers, but it is also even more than that. It is a tool supposed to increase your profits. If you are unable to generate leads with this tool, it is all but pointless. A full 71% of business-to-business marketers use content marketing to generate leads, so you should always be creating custom content and sharing it in your social media sites.
Focusing Only on Product or service Promotion
The primary goal of your social media pages is usually to promote your product or service, but you cannot allow this be fully apparent. People do not want to be marketed at all of the time. In fact, that is a fantastic way to lose followers. Make sure that you are posting engaging content much of the time to keep people involved. Keep straight item promotion to under 20% of your posts.
Social media will be your greatest weapon or perhaps your worst enemy. Make sure you stay on its good side by evading the previously mentioned common mistakes.