Again, there are not many people as busy as reporters. Because of this, not many will read a press release that drones on and on. Try your best to continually keep press releases just one page long. Reporters will appreciate it and you will have to focus on keeping everything succinct. Keep in mind, though, that it is okay to add information on where readers can learn more.
Focus on Seo
Having a good headline and injecting quotes can make a press release excellent, but this will be for naught if you fail to include SEO techniques. After all, over 50 % of Americans use the internet as their main news source. This means your press release should integrate suitable keywords without seeming forced. Not only will this help people find your press release much easier, it will build upon your site’s search engine ranking.
Promptly Get Down to Brass Tacks
When you are submitting an essay or term paper in school, it is okay to have a awesome lead in and build up to your point. This is definitely not the case in press releases. You really need to immediately get to the point. Reporters are busy people, and you want to promptly get their attention. If you fail in this undertaking, your press release may just end up published as-is and have no media follow-up whatsoever.
Keep it to a Page
Again, reporters are busy people. This means they may not be likely to sit down and read an excessively long press release. Always keep your press releases within page when possible. This will raise the likelihood of reporters paying attention and also force you to concentrate on only the main points of your announcement. This does not mean, though, that you cannot include links and information on where to learn more.
Press releases may appear to be relics of a time long gone, but they haven’t become irrelevant. The easiest method to utilize them has simply evolved. You should use every marketing tool at your disposal, and press releases are a proven method.