Businesses often have trouble letting people know about new services. Facebook Live can help in this undertaking. Make a blueprint of what you plan on saying, though, so you do not end up looking nervous or confused. What is wonderful is the fact that every follower will get a notification when you start streaming, and many might stop by just to see what the fuss is about.
Message from Live Events
One of the most utilized Facebook Live strategies for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you will need to have your business involved in local events.
There are many events you should be involved with, even if Facebook Live was not around, merely for visibility. If there is an individual event that acts as a enormous boost for the local economy, become a vendor. Moreover, people are really into social responsibility these days. So if there is a local charity event, participate and stream on location.
Hold a Contest
Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will choose a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country.
Show Off Brand-new Products
It can be challenging to get the word out about new products. Thankfully, Facebook Live can accomplish this effortlessly. Have a plan prior to starting, though, since you do not want to live stream looking like a deer in the headlights. The best part is that all your followers will be notified of your live feed, so they may check in just to see what’s so important.
Although a great deal of celebrities and organizations are already using Facebook Live, the streaming service is still a growing technology. This is why it is important to get in on the ground floor. Just ensure you have a strong internet connection before starting, and watch your followers tally up.