Maintain Brand Consistency
Get Imaginative with Images
At its heart, Instagram is a social media site specialized in images. While you might get some interaction by posting images of products, though, you will need to be much more creative with posts to the site. FedEx, for instance, simply integrates their delivery trucks into interesting or popular locales.
This strategy obviously will not work for all businesses. If you can upload creative images that are somehow linked to your organization or industry, though, they are much more likely to get noticed and let people know exactly what brand you are.
Keep Branding Steady Across Platforms
Different social media platforms will clearly need different strategies. A link share on Facebook, for example, wouldn’t really work out well on Instagram. One thing that should stay consistent across all platforms, though, is your branding. If possible, your Instagram user name needs to be the same as your names on other sites. Moreover, pick a profile image to show off your brand, even if it is just the logo, and stick with it.
Connect with Followers
Most local business owners know that interacting with followers on Facebook is vital. Fewer recognize, however, that this is true on Instagram too. You can mention users, utilize hashtags, follow industry leaders, ‘like’ posts and even urge your followers to make their very own hashtags on a photo. Focus on keeping your brand voice during these interactions, and you should do fine.
Xanga, Bolt and PlanetAll are defunct social media sites you’ve likely never heard of before. In all probability, Instagram will not follow suit. This means you will reap the benefits of reaching out to its large fan base and expanding your marketing tactics.