It’s way too easy to make mistakes on social media that can cost your reputation big time. The thing that was said in passing or a seemingly “clever” remark can swiftly turn into a tsunami of complaints that is not all that easy to overcome.
The stories are legion among businesses of companies who’ve posted, replied, or used hashtags that generated tons of negative publicity. Even though there is some truth in the old bromide attributed to P.T. Barnum, “I don’t care what people say about me as long as they say something.” The fact is that these days when social proof is a major determining factor in buying decisions, most can’t afford that luxury.
So in order to limit the number of negative social posts about you or your company, here’s 5 social media goofs you can easily avoid.
5 Social Media Gaffes to Watch Out For
Being combative online – When you experience a customer complaint and they bring it to your attention in one of your social media channels, this is an opportunity for you to shine rather than fight or hide. Take the high road, respond professionally, go the extra mile and remember that this type of person for most businesses represents a tiny percentage of customers. Whatever you do, don’t get into a shouting match online!
Not being present – If you’re the type who comes around once a month or so on your social channels, and expects this to be anything but a waste of time; well, take this advice. Be present, be engaged, and be social. This only works if you are using the platforms to get your audience to know, like and trust you. Anything else is a waste of time.
Buying social love – If you think you can just purchase your way into thousands of fans and followers and all will be well, you’ve got another thing coming. You will likely have your account banned, and if you don’t the “fans” won’t be worth anything to you, as they don’t know you, and you haven’t earned any trust with them.
Too many pitches – You can and should market to your social following, but only after you’ve earned the right to by giving, contributing, engaging and winning trust. Then, only do so perhaps one out of five posts.
Giving the job to someone with no experience – One of the surest ways to have problems is to have a social media novice run your business accounts. Don’t trust this to anyone who is just starting out, as they will, through no fault of their own, make mistakes, and you will pay for them. Hire experienced people, or train them up.