You could spend hours constructing the right blog post, but if the title and feature image is subpar, people may never even click it. Use Google Images to find totally free photos and make sure they are actually attention-grabbing. You will also want to review what makes a great blog title. If you do well in just these two areas, your click-through rate will definitely increase.
Concentrate on Evergreen Content
It is fine to create blog posts based on current events, but this certainly shouldn’t be your entire strategy. Evergreen posts are those that are just as useful in the future as they are right now. A blog titled “How to Clean a Catfish in 7 Steps,” for example, would usually do a lot better than “Legislators Consider New Fishing Law.” Evergreen content stays pertinent, and this means people could be sharing the blog years after its initial release.
Concentrate on Titles and Great Images
A blog post could be packed with useful information, but if the feature image and title does not catch a consumer’s attention, it will likely not be read. Scan through public domain and absolutely free images online until something really jumps out at you. Additionally, go ahead and learn the skill of writing clickable headlines. These two changes could take a recently established blog and make it superb.
Think about Doing Guest Blogs
If your company only has 500 followers on Facebook, you have to hope for a viral sensation to get thousands of clicks. If a blog you write is featured on a Facebook page with 20,000 followers, however, you will end up with plenty of traffic. Look around for authoritative blogs in your industry with giant followings. Pitch a number of ideas to these associations, and if one bites, you may just be days away from a considerable traffic uptick.
Blogging is a successful instrument that is never going out of style. It won’t bring in as much revenue as a few other tactics, but if you are doing it right, sharing content via blogging can pay off with a huge increase in ROI.