Opportunity for Pinpoint Targeting
At times, it’s tough to know who will see the ads you are running. With ad retargeting, however, your ads will reach the right people. The reason being you have customers see targeted ads based on the pages they have visited previously.
So if a consumer visited your website devoted to fleet vehicles, they can see ads directed at that. If, on the other hand, they were on your page for consulting, you can show them an ad more advantageous.
Too many consumers begin the checkout process on company websites but don’t finish. Of the clients that don’t complete this process, only 8 percent will return to finish checkout. With ad retargeting, though, this number jumps to 26 percent. Obviously really worth the investment.
Branded Searches Expand
Every corporation hopes that SEO will effectively bring in tons of new business thanks to focused keywords. A big source of revenue, however, also comes from individuals searching for a specific business by name. Ad retargeting increases this frequency.
In fact, one study showed a 1,046 percent increase in branded searches after implementing ad retargeting. So even in the short run, this marketing device greatly increases brand awareness.
Ad retargeting may be one of the most misunderstood varieties of marketing out there. In fact, many local business owners may have never heard of it. With just a fleeting knowledge of the process and a commitment to make it work, however, ad retargeting can be one of the most impressive promotional campaigns you run.