You can be assured that email marketing is here to stay. This won’t change, so ensure that your strategy keeps up.
Video Utilized In Email
You may ponder, what is the point of integrating video straight into emails when you can just provide links to videos? The answer rests in consumers’ ability to pay attention. When an email recipient has to leave your message to look at a video, especially on sites like YouTube, they can be bombarded with additional videos, ads and other visual stimuli. As this is distracting from the message, marketers are beginning to depend more heavily on in-email videos.
Larger Concentrate on Personalization
It takes only one non-focused email for a consumer to banish your message as spam. If this happens, all of your future announcements will be filtered out, even if that isn’t the intent. This is exactly why emails are becoming more personalized. This is not just adding a greeting with a person’s name.
With some advertising and marketing applications, you can have unique messages sent to different segments of your email list. If you distinguish your list by age, in particular, Millennial’s can get marketing emails concentrated on something different than those sent to senior citizens. Research the many personalization tools on the market to see which is suitable for your small business and email list.
Additional Push towards Simple design
Wearable tech is striking the scene like a storm. The fact is that, this means more changes must be made on email marketing. On these tiny screens, for instance, customers will only see a small section of your email header and inner text.
All of this will occur while traveling. If you’re unable to immediately capture their attention, your message will probably end up in the trash before they are even stationary to see it. Make sure your headers and text quickly grab their attention.
Email marketing is not going away. It is a marketing reality, so be sure that you are developing with it.