In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wished to gain knowledge from the people he was around, he chose mentors wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.
It is important for local companies to also choose who they follow wisely. You will have the chance to follow serious influencers in your industry through social media. Maintaining these people will allow you to stay abreast to the latest industry happenings. This can ensure you will always be one step ahead of the game.
Images Are More Powerful Than Words
The Apple core value of simplicity requires that their marketing has almost no words. They instead prioritize on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.
Do Not Be Afraid to Spend Money
Did you know that Steve Jobs started the Super Bowl advertisement trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a profitable investment that proved that sometimes you really do have to spend money to make money. This is not to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your product with distasteful marketing.
Some minds are so advanced his or her lessons can cross industry borders. Take Jobs’ lessons at face value to help make your business successful.