Ad Blockers Are Not the End of Your Online Ads
Once users install these blockers, though, all ads are possibly affected. Luckily for us, there’s a “white list” of businesses that ad blockers will not target. Bigger businesses purchase inclusion on these lists, but by simply focusing on simple ads, your company could get listed without spending a dime.
Don’t Make Large Changes Immediately
With ad blocking technology becoming more widespread, many small companies are thinking about pulling their budgets away from online ads. This move, however, may be hasty. Though the use of the technology has escalated, most of the people still are not using ad blockers.
Furthermore, the big shift in ad blocking technology is transpiring in the mobile world. If the greater part of your consumers are locating via desktop, you could see no change whatsoever. So unless your figures drop significantly, you do not have to panic just yet.
Keep Advertisements Easy
Most consumers are not too worried about simple ads while they are surfing the net. It is the ridiculously annoying ads, such as those that pop up or flash, that push customers to secure ad blocking software.
Regretably, that influences all ads. As it turns out, though, ad blockers have a “white list” of companies whose ads will not be blocked. Some companies pay to be on this list, but if you keep your ads simple and short, you could land on the list absolutely free.
Target Remarketing Strategies
A remarketing plan concentrates on those who have frequented or searched for your site before. This means the people getting your ads have already shown some form of interest. Even if ad blockers lower your reach, you will at least have a more targeted audience who is seeing the marketing campaigns.
Ad blocking technology is setting up a new reality for the marketing world. Be certain that you’re prepared for it.