Video has quickly become a dominant advertising tool in the digital world. In fact, video posts on Facebook gain a 135 percent better organic reach than standard image posts. This statistic alone shows just how essential the new Facebook Live tool can be for marketing and advertising purposes. The elevated reach is not the only benefit, though, and local companies will see a various advantages from using the service.
Combines Online and Offline Marketing
Even though sales is in its digital age, it does not mean offline marketing is a thing of the past. Organizations can still do quite well by attending local festivals, sponsoring local community charities and even hosting events. Not every fan can attend these affairs, but they can easily catch them via Facebook Live.
Enhanced Marketing Metrics on Facebook
Facebook has long provided tools that allowed entrepreneurs to track their reach on the site. Instead of seeing how many people liked or shared a post, page owners can actually see how many people viewed the post. Managing this user-friendly image, Facebook Live also comes with various analytics tools.
In addition to seeing what number of people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the amount of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership decreased, and they can use this information to improve their video marketing.
Facebook Assists with Promotion
Facebook Live is still in its infancy, so the social media giant is doing its best to promote the service. This means Live videos often end up at the top of people’s newsfeeds. Additionally, Facebook will often send a notification when a page a fan likes starts a live broadcast. This free of charge advertising might not last forever, so local business owners should take advantage now.
Social media sites are continually trying out new things, and in some cases, their ideas fall flat. This is not the case with Facebook Live. The new resource is doing everything from causing social change to promoting business events. If businesses utilize the tool correctly, there is no limit on how effective they can be.