You will come across a number of websites that accept blog posts, but since they are all distinctive, you need to familiarize yourself with each site’s guidelines. Regardless of how much labor you put into a post, if you don’t follow guidelines, a site is very unlikely to accept it.
Finding Chances to Guest Blog
Forbes Magazine recently spoke with a business owner who invested in guest blogging and saw a 474 percent return on investment from the method. To get started towards this, though, you must first find trustworthy sources that accept guest blogs.
You can begin this search by going to Google and typing in your industry name along with “submit a guest post” or “guest post guidelines,” quotes provided. You could also look around for places that industry bloggers are employing. The most important point is finding a site relevant to your industry that welcomes guest blog posts.
Get to Know Guest Post Guidelines
Once you find a reputable site that accepts blog posts from small business proprietors, make sure to understand their post guidelines. You could spend an hour or more writing an excellent blog post, but if you don’t follow the page guidelines, there’s little chance that they will accept.
Practical use is the Aim, Not Promotion
While the end goal of guest blogging is clearly to increase your marketing reach, that does not need to be apparent in your blog post. The site that will consider your submission wants content that their audience find useful. In some cases, guidelines will allow calls to action or a business name mention, but always remember that it is your job to inform, not create a hard sell.
Guest blogging could easily turn into one of your best marketing ideas. It is all a matter of knowing how to engage in the practice. When you become a effective guest blogger, the sky is the limit in your industry.