You know you need to market your small business to get any traction against the competition, but are challenged to put together what may even be called a reasonable budget.
Fortunately today it’s never been easier to market your business online. That said, marketing a small business with a small budget can be quite a bit tricky. Free and low cost takes more time and effort, but the opportunities are there. Let’s focus on some basic, effective and best of all low-cost ways to market your small business.
Employ Social Media – If your business is not on social media you are starting out several steps behind the field. These days it’s practically a requirement to have a presence on at least Facebook, and perhaps Twitter Google+ and LinkedIn. These sites are where people are right now, and not only that, they are quickly developing into full-service marketing platforms, able to share your content, sell you advertising, and helping to build your brand. Don’t neglect this!
Set Up a Website – Websites play a focal role in marketing and advertising small businesses. If you don’t have a website, putting one up would be a judicious move. However, if you don’t have enough money to hire a designer, perhaps engage a student to put up a simple WordPress site on your own domain with your own web hosting. This will at least ensure you are building an asset for your company. Never choose to put your business on a platform you don’t own.
Use Business Cards – Another ineffective way of marketing your small business is via using business cards. Giving out your business card can help you land new clients. Make them tactilely impressive, and visually appealing.
Attend Local Events – Networking is very advantageous when you want to market your small business. Attending local events is one of the ways of networking with people that are in the same business. Before visiting any local event, be sure you have those new business cards in hand!