Email marketing is not always the easiest promotional tool, but if you can pull it off, your return on investment will be great. This is why you should work tirelessly on thissignificant campaign. If you can raise engagement, you can increase profits, so the extra work is well worth it.
Make Posting Easy
People love sharing valuable details with their friends and family, but honestly, who forwards emails these days? Instead of wanting that clients will forward emails, include social sharing buttonsright in the message. When these buttons are built into emails, there is a 158 percent higher click-through rate.
Portion the Email List
Sending out the same message to an entire email list will definitely result in some engagement. You’ll also have individuals who simply do not respond to certain messages. By treating an email list as one homogenous group, you are ensuring that enormous swaths of your list aren’t engaged.
Instead, create a segmented email list. Group certain consumers together based on similar attributes. This will allow you to create targeted messages that appeal to each group. Once subscribers start to receive emails aimed at them, they are more likely to become engaged.
Offer Something with Realistic Value
There is no doubt that a coupon reading “20% off” will turn heads, but to get true engagement, it is essential to offer something with real value. This could be a free white paper or eBook, and some especially enterprising company owners even offer one free service. Either way, offering anything with real value always pays off.
Email marketing can be a rough road to walk, but when it is prosperous, the return on investment is remarkable. This is why you need to put extensive effort into your campaign. Increased engagement means increased income, so the initiative is certainly worth it.