You might have heard of conversion optimization but were concerned that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the best way to make the most of your current traffic, and be set for when you get even more visitors.
Conversion optimization is merely the practice of fine tuning various parts of your pages, offers and marketing for the best results possible. This is not a monstrously technical task, but more of an adjustment (hopefully) to pieces you may already have in place.
With these goals in mind, let’s examine some of the best methods to ensure your pages and offers are optimized.
Key Elements of Conversion Optimization
The right keywords – This is where everything starts. Designing the page for one primary keyword and several longer tail secondary keywords is a must. The more focused your words are on the subject at hand, the higher the likelihood that searchers will find you. In addition, if you’re trying to rank the page in Google, you’ll be much better positioned.
Testing – Test it all. Colors, headlines, calls to action, copy; it all plays a part in obtaining the clicks and conversions. Also, make sure you test one item at a time, and constantly tweak until you’re satisfied with the results. Testing multiple items at once though fast leaves doubt as to exactly which item is responsible for the improvement or failure.
Use videos – These days, studies are showing that it’s far more likely to get a conversion if the visitor has watched a video. And it’s only going to get more prevalent: by 2018 75 percent of all web traffic will be video oriented in some form or fashion. Get going with video now!
Be mobile ready – Since more than half of all Web search is now emanating from a mobile device of some sort, it’s imperative to make sure your pages and offers are mobile-friendly. This is easy to get done, and can pay large dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.
Use social proof – No one wants to pull the trigger without at least feeling as though they’ve gotten some third party proof that this is a wise decision. This is why 85 percent of people visit at least 1 one social network before pressing that buy button. Use social proof in your offers, and respond on social media promptly.