Marketing has evolved over the years. Whereas radios and newspapers were where you wanted to be, these days it is all about the internet. This evolution, in fact, has continued to where it’s essential to target mobile marketing. After all, 21 percent of people connect to the internet exclusively by means of mobile. Understanding this, it is imperative to work on your mobile marketing capacities.
Boost Email for Mobile Screens
Large images and hilarious memes are fantastic for desktop web surfing, but they can severely slow down a mobile user. Due to this, many on your email list may delete your messages before they can finish loading. To combat this, just make sure your message is short and snappy and has a call to action. Conciseness will become even more crucial as wearable technology reduces consumer attention even further.
Optimize Website for Mobile Users
It is not hard to comprehend how important a mobile-friendly website is considering the number of people who access the internet via smartphone. It is highly improbable, though, that you realize precisely how important. As it turns out, 40% of clients will leave a website if it takes more than three seconds to load. So if your site is not customized for mobile use, you might lose 4 out of every 10 potential customers.
Offer Benefits via Mobile Marketing
One of the important things about mobile technology is that you may now make your clients market for you. By offering an incentive to customers who “check in” via ShopKick, Facebook, FourSquare or other mobile sites, you can make a customer happy while simultaneously alerting their friends about your business. You can also integrate Quick Response (QR) codes and even make an app to reward customers for their loyalty.
Mobile marketing is the recent big fad. Be certain that you’re not left behind as it evolves.