Clicks Could Equal Cash flow
In addition, you can have Facebook insert ads itself and you will still get a big portion of the earned revenue. Instant Articles will also be sure that the ads are not “above the fold,” and this will ensure consumers aren’t immediately hit with an ad upon clicking your content.
Some business owners use ads in their articles to get additional revenue from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue.
Revenue Just From Clicks
This is vital because over 40% of consumers will get out of a page if it takes longer than three seconds to load. Mostly, the aforementioned study found typical sites take 3.66 seconds. So in reality, this tool will keep your users engaged.
Facebook Instant Articles allow users to read your content right inside of the Facebook app. By doing this, your articles will load faster than if they had to load outside of the app. In fact, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.
Consumers Will Remain Engaged
If you are already publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are appropriate with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.
Improved Analytics Chances
Local company owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users wouldn’t actually visit the company’s website.
While this may seem counterintuitive to a budding entrepreneur, this new social media application could actually be beneficial.