We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may very well be something that could really help your small business.
Some of these changes can be a big help to any small business, so we take the time necessary to see what may work for us.
To help with this, here are some of the latest social media changes to come down the pike in the last few months, what they are, and how they can help your small business!
5 New Social Media Updates that Can Benefit Your Small Business
Facebook Instant Articles – Facebook is debuting a new feature called Instant Articles, which is designed to allow information publishers to more effectively get their message out on mobile devices. Highly interactive and user friendly, this promises to help publishers with monetizing and spreading their content.
Twitter Loading up Characters in DMs – Starting in July 2015, Twitter has lifted the 140 character restriction on direct messages. (Not Tweets!) in an effort to allow better interaction and engagement on the platform. Your mind should be spinning at the possibilities this might afford!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter concerning your search subject.
Twitter’s Killer New Search Page – Even more from Twitter, a new, full-featured search results page which features a far cleaner and useful interface. You can also filter your searches quite nicely, to further refine your search queries.
Simply Measured LinkedIn Reporting – The popular social analytics company Simply Measured has rolled out a new report designed to give LinkedIn publishers a far deeper look into their analytics. Together with a wealth of metrics to choose from, there is also an updated cross channel social performance reports covering 8 social networks. Check it out!
Social media is in a constant state of change! Keeping up with some of the changes will help keep your social efforts fruitful.