Any truly effective marketing campaign includes video content. Due to this, spend some time creating a strategy to take full advantage of video on the web. Even if your competition is beating you otherwise, you can trounce them in video marketing.
Aim for the Optimal Time
Timing is critical in every aspect of life, but you must pay special attention to it when it comes to crafting your video marketing messages. If it is short, people will not get any value from the video. If it runs too long, people will get bored and just move on.
Make videos just enough time to get your message across. Just remember that different lengths work best on different platforms. For Facebook, 30 to 45 seconds is perfect. If you are making a video for an email marketing message, though, you can go longer depending on what you are trying to say.
Include a Call to Action
you should not treat your clients like The Sopranos treated its fans. Never show your clients what they came looking for and then simply fade to black. Include some kind of call to action at the end of the video. Whether this is a call to visit your website or read a white paper, you should not waste this opportunity for follow-up.
Remove Bad Videos
If your local business has a YouTube or other video sharing account, it may look counterintuitive to delete any of the content. The fact is, though, a badly performing video can result in less visibility. If one of your videos has a lot of down votes, negative comments, or just runs too long, consider axing it to better your channel’s reach.
Great video content is essential for any successful marketing campaign. That is why you must devote time to your video strategy. If you aren’t outdoing your competition in anything, at least outdo them in video.