Regardless of anything else, The Walking Dead characters must adapt. Whether this means acknowledging that humans are the legitimate threat, or learning to survive outside the prison walls, adaptability is the one important thing that can keep you alive in the zombie apocalypse.
Timing is totally Everything
AMC clearly made a great move by releasing The Walking Dead on Halloween in 2010, but the survivors on the show also realize how very important timing is. Despite what they are doing, they do know to be indoors before the sun is down.
For small businesses, timing is also crucial in online marketing. For example, did you know 17 percent of Facebook likes all take place on Fridays? How about the fact that posting after 8 pm or before 8 am can reduce your reach? In the apocalypse and social media, timing is important.
Take Always Into Account the Simple Things
Sure the Governor did nicely with a tank, and Rick having an assault rifle in his hands cannot be stopped. However, this does not mean they forget the simple things. Daryl’s crossbow and Michonne’s katana are simple, but they complete the task.
Try to remember this when preparing your online marketing. Be it a funny meme or a simple picture of your appropiate product, consumers sometimes do not need special features to stay happy.
Be Ready to Adapt
If there is one thing survivors on The Walking Dead have had to do, it is adapt and overcome. From coming to terms with a reality where the dead walk the earth, to progressing past the “do no harm” mantra that Rick naively had when first waking up, it is obvious that adaptation is vital for survival.
For a company, this holds true as well. As ad blockers become more prevalent, you will need to re-evaluate your pay-per-click budget. If a new social networking platform begins to gain steam with your target demographic, it might be time to start shelling out some money on the platform. Adaptability means survival, in both the authentic and The Walking Dead universes.
The Walking Dead has taught us much about zombies, but small businesses also learned a few lessons. By working on these aspects, your online marketing strategy can pull through any apocalypse.