Of all the links clicked on search engines, a full 70% of them came up organically from a keyword search. An organic link is one that Google feels truly answers a user’s search query.
A recent survey found that about 60% of smaller businesses have no website at all. Once you consider the remaining companies that do not utilize sound SEO procedures, the competitive advantage that SEO can provide becomes apparent. A website can help beat out 60% of other companies, and SEO can help beat out the rest.
Provides a Leg Up Over the Competitors
Forbes actually listed SEO among the best marketing return on investments you might see. Simply obtaining the top spot for a specific keyword means you will get 33% of the clicks on that keyword. Whatever you are selling, that is a huge payoff. Whenever you undertake a marketing effort, you are taking a risk. The best you can hope for is a good return on investment (ROI) that makes the campaign worth it. Thankfully, you can achieve this with good SEO procedures.
Great Return on your investment
In all likelihood, users now understand that paid links are not automatically the best source for what they are looking for. That is why working on SEO to increase search ranking is a far better game plan than simply forking over money for a top spot.
Paying to get seen on Facebook has its advantages, but when it comes to pay-per-click ads on search engines, the costs are definitely piling up. This is because 70-80% of online searchers completely disregard paid ads.
Paid Ads Do Not Invariably Pay Off
When people use search engines, a full 70% of the links they click on come up organically. This means Google decided that site was exactly an individual searching a specific term was looking for.
The chances of a firm showing up organically increases when search engine optimization (SEO) is used. In fact, there are a variety of reasons SEO is very important.