It May Be a Waste of Time
While Pokémon Go is all the rage now, there is no promise that it will stay this way. It seems that the next huge thing changes on a weekly basis. The popularity of everything, including best-selling mobile games, can die out just as quickly as it occurred. If you opt to spend some time focusing on Pokémon Go as a marketing tool, it is at the expense of proven marketing tactics that will be around long after the game is just a memory.
Data Has Not Proven its Success
There is no doubt that Pokémon Go has a substantial following, and if you focus on attracting these people, they will likely arrive. You have to remember, though, that they are only coming for the game. If you place a lure near your store, fans will certainly stop by. Whether or not they will stick around or just go to the next Pokéstop, though, is yet to be determined. You may be not doing anything more than bringing people by for momentary stops.
Bad Press Could affect You
When Pokémon Go first came out, all the news coverage was about its popularity. Recently, though, much of the talk has been negative. People are getting injured due to not paying attention to their surroundings, and criminals have even begun using the app to acquire victims. Taking the chance of getting blindsided by potential bad press is just not worth the chance that people might show up.
Pokémon Go will most likely be around for a while. Whether it turns into a feasible marketing strategy, though, remains to be seen. Unless you have tons of reserve marketing capital, it may be best to wait the craze out and see what happens.