In past times, commerce was relegated to face-to-face, in person shopping. Once the internet became trusted, however, commerce hit the World Wide Web. Now, however, people are spending large numbers of money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be linked to mobile devices by 2018. Mobile marketing is the ideal way to tap into this. When people are ready to make purchases via smartphone, your mobile marketing message is essential.
Getting Personal with Customers
Entrepreneurs are starting to focus on personalized marketing, and in reality, what could be more personal than speaking to consumers through their mobile devices? Almost everyone has a smart phone, and in most cases, they are carrying it continuously. With mobile marketing, you can market to consumers based on their proximity to a location. Mobile promotion is the ideal way to really get close to potential customers.
Listen to Google
If you are unable to think of a good reason to prioritize mobile marketing, the fact that Google is demanding it should be adequate. Having a great search ranking is a must, but Google has decided to penalize sites that aren’t mobile friendly. If you have not yet focused on mobile responsiveness and reaching out to consumers via mobile, you are likely suffering in search rankings.
While developing technology grants us many new tools to enhance revenue, it also from time to time adds to our workloads. Fortunately, the additional work to focus on mobile marketing can really pay off. With the appropriate strategy, your mobile marketing can take your local business to new heights.