This is just as true in the advertising and marketing world. Anyone running a business will experience failed marketing plans. Following the demonstration of football, though, it is essential to get back up, reevaluate the situation and … [Read more...]
Archives for May 2016
Should Small Businesses Use Facebook Instant Articles?
Clicks Could Equal Cash flow In addition, you can have Facebook insert ads itself and you will still get a big portion of the earned revenue. Instant Articles will also be sure that the ads are not "above the fold," and this will … [Read more...]
Why Is SEO So Important For Local Businesses
Of all the links clicked on search engines, a full 70% of them came up organically from a keyword search. An organic link is one that Google feels truly answers a user's search query. A recent survey found that about 60% of smaller … [Read more...]
Can Trade Shows Help Local Business Marketing?
More Time for Alternate Advertising Opens Up Opportunities for Other Marketing Maybe the best marketing benefit of trade shows is the added time it opens up for other marketing endeavors. Instead of contacting numerous … [Read more...]
Are Television Ads Still Beneficial For Local Businesses?
Online streaming and DVRs may have made effective television ads more difficult, but they didn't make them impossible. With the right marketing techniques, you can turns short televised ads into real marketing potential. Gives the … [Read more...]
How to Use Snapchat for Effective Marketing
Snapchat allows you to transmit videos of events, such as product launches or local event promotions, to fans that were not able to attend themselves. Even making the effort to send out a "100th customer" celebratory video can get … [Read more...]
Mistakes That Cause Social Media Marketing Failure
When planning out social media posts, the 80/20 rule says that no more than 20 percent should directly advertise products or services. The rest of the posts should be industry related, but obviously promotional posts shouldn't be over … [Read more...]
Viral Video Marketing Tips for Local Business Owners
Things would be far more easy if a run-of-the-mill marketing video could just go viral. In the majority of situations, though, this is not likely. A video has to have a personality, and preferably wit, if it is going to accomplish viral … [Read more...]
How Businesses Can Combine Social Media and Offline Marketing
Add Television Advertisement to Facebook 'About' Section Facebook recently began allowing business owners to upload a video in their 'About' section. This is a great opportunity to place that 30-second television spot front and … [Read more...]