For many people, a customer loyalty program might only bring sub sandwich shop punch cards to mind. Don't make the oversight of assuming that customer loyalty programs don't work in every industry and that you cannot build your own. These … [Read more...]
Archives for August 2016
Why Small Businesses Must Make Mobile Marketing a Priority
In past times, commerce was relegated to face-to-face, in person shopping. Once the internet became trusted, however, commerce hit the World Wide Web. Now, however, people are spending large numbers of money via their mobile devices. In … [Read more...]
Analytics Mistakes that Local Businesses Must Avoid
Your Online Strategy Could Fail Over These Analytics Errors Did you know that violent crime rates surge as ice cream sales increase? This is called a correlation, but it certainly does not imply that ice cream causes violence. The … [Read more...]
How Local Businesses Can Increase Organic Click-through Rates
Great search engine optimization is crucial for improving your site's click-through rates. And while these strategies certainly help, you must realize that there are countless other great click-through tactics out there. When you spend time … [Read more...]
Why Small Businesses Should Leave SEO to the Pros
Search engine optimization (SEO) is one of the more popular forms of getting local companies noticed. No longer is this a strategy for big companies with huge marketing budgets. In fact, 30 percent of businesses with fewer than 10 employees … [Read more...]
Increasing Engagement on Email Marketing Campaigns
Email marketing is not always the easiest promotional tool, but if you can pull it off, your return on investment will be great. This is why you should work tirelessly on thissignificant campaign. If you can raise engagement, you can … [Read more...]
3 Digital Marketing Myths That Are Hurting Your Business
There are innumerable business owners out there who think a blog, regardless of how it looks, is good enough. In reality, shoppers must find value in a blog for it to be powerful. Your blogs should also appear professional in grammar. This … [Read more...]