The future is a scary thought for most CMOs. Market conditions change rapidly, and technology progresses even faster, so all it takes is one dominant competitor, one new trend, or one new piece of technology to make your business … [Read more...]
Archives for March 2018
Harnessing The Power Of Click & Collect In Your Marketing Strategy
In this opinion piece, Veronika Birnkammer (pictured below), marketing director at Fluent Commerce, explains the value of marketers using click and collect to ensure their brand can out-convenience their competitors. With increasing … [Read more...]
Tips for measuring marketing impact to prove ROI
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond. Understand marketing objectives Most marketers have several different goals that drive their … [Read more...]
This Marketing Strategy Is a Game Changer for Resource-Strapped Startups
Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In fact, according to a 2018 survey by Pew Research Center, just more than a quarter of … [Read more...]
Don’t Make These Mistakes!
When it comes to internet marketing, there are a few giant internet marketing mistakes that can ruin the whole reason for internet marketing in the first place. Here are a few internet marketing mistakes you will want to avoid at all … [Read more...]
Why Choose Viral Marketing?
The Internet has modernized man's way of living. It has also affected how we do certain things including business tasks. Marketing has gone a long way and it is not being revolutionized by the Internet. Internet viral marketing is a cost … [Read more...]
Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control
VII. Marketing Implementation, Evaluation, and Control How can a country (region, state, city, municipality, or other polity) judge the efficacy of its attempts to brand or re-brand itself and, consequently, to attract customers … [Read more...]
What Entails Outstanding Mobile Marketing
Over a few years, mobile marketing will get much of the limelight in the marketing sphere. It offers constant and available access to your customer's eyeballs. The final aspect of any marketing campaign is success. Mobile marketing is no … [Read more...]
Capture Greater Profits by Leveraging Paid and Natural Search Synergies
When paid search emerged into the main stream in the late 1990's to early 2000's it was triumphed as a user-friendly replacement of the often confusing and technically-demanding strategy of natural search optimization (commonly called, … [Read more...]
Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves!
As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I can safely say I have earned the right to do this. The primary reason is because the very strategies I teach … [Read more...]