Live video for local business owners is a relatively new innovation. This provides the capability to get the jump on their competition by using it. And when you consider all of the benefits provided, it makes no sense to not at least consider live video as a internet marketing strategy.
Maybe the biggest benefit of Facebook’s live video, and other services like it, is the fact that implementation is amazingly affordable. In fact, business people can start a live stream right from their telephone. This means whether they are at a residential district event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more info on a topic, live video can get the job done without breaking the bank.
Yields Sense of Urgency
Advertising 101 dictates that creating a sense of urgency will lead to fast results. When customers know something is not going to last long, they are more likely to listen up. Because of its nature, live video produces that feeling.
Luckily, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make use of the clip. For those who see the stream pop up on their feed as it begins, though, the point that it is happening right now means they will click just to see what is going on.
More Analytics Opportunities
Offline marketing and advertising may still make a difference, but the analytics provided by online strategies are invaluable. Just like any other post on Facebook, the social media giant will provide measurements for a live cast. In fact, many services allow budding entrepreneurs to see how many people are watching in real time. Whether an enterprise outsources or does their own advertising and marketing, these additional metrics can help mold better advertising and marketing strategies.
Live video is without a doubt a new frontier for local business owners. That is why they need to get at the forefront and beat their competitors. And with all the previously mentioned positive aspects, it seems almost negligent to not use the tool.