1. Find the right tools for you.
Thanks to all the hard work I put in upfront, I’ve now figured out how to keep my Instagram running like a well-oiled machine. I spent hours and hours researching tools other Instagrammers were using, and eventually honed in on the tools that work best for me (including Later, a tool I’ve used in the past to schedule my posts).
2. Stay organized.
Since I work 50 hours a week on top of Instagram, it’s all about planning, tracking, and strategizing to save myself time. Tracking collaborations and planning ahead helps me stay sane!
I use an extensive Excel chart that I update daily with upcoming posts, collaborations in the works, spending, payment details, and posting dates. This was especially important, I discovered, as I continued to grow. I shoot all of my products and outfits on Saturday and edit the photos and write captions on Sunday.
3. Create content tailored towards certain brands.
Another Instagram best practice I’ve learned through trial-and-error is to edit my content so it can catch the eye of big brands. I notice that I get a lot of free publicity (and subsequent growth) from brands reposting my content on their pages.
To increase my chances of being noticed, I’ll spend time studying brand pages and their content.
