You don’t have to spend an arm and a leg for great marketing. Using the right tools, great marketing may be one of your smallest expenditures.
Update Your Email Marketing
With the advent of social media many organizations have moved away from email marketing. This is done from the belief that it is not effective. As it turns out, though, 91 percent of Americans actually desire promotional emails from firms they do business with.
Fortunately, there are several email marketing platforms out there that charge as little as $20 to $50 a month. Best of all, there are free tools out there if your email list is not too large. This is an especially low expenditure that can really pay off.
Generate Facebook Ads
Facebook’s aggressive attempts at getting small businesses to advertise may create the illusion that their ads can be very expensive. After all, if they were reasonably priced, everyone would rely on them, right? Fortunately, they are affordable.
For just a few dollars a month you can promote your most in-demand content. This ensures that, even if you have a small following, people find their way to you. Even better, you can target specific groups in your own community.
Center on Content Marketing
Content marketing is an essential aspect of any modern promotional campaign. In fact, over 30 percent of marketing spending budgets now go towards creating content. Fortunately, you can easily outsource this work. For only $0.01 to 0.02 per word, you can get 500 word content articles written for you online. Simply find the best company to work with, and your content can be completely affordable.
Successful marketing does not always mean spending most of your revenue on additional promotion. If you are properly utilizing the right methods, you can market your business for pennies on the dollar.