Choose the best Influencers
While the possibilities of getting a social media share from Brad Pitt may seem fascinating, making this your focus will not usually pay off. You need to focus on influencers who people actually see as authorities in a field. As opposed to choosing Taylor Swift for her fashion savvy, for instance, focus on an actual fashion designer. Not only do people actually admire their skills, you will also find that they are much more accessible.
Do Your Research on Influencers
Once you have found the perfect influencer for your industry, your first interest may be to promptly start tweeting your blogs and articles to them. This crass approach, though, isn’t going to usually have results. Instead, take time to research this influencer. Look at the variety of things they usually share, and using that information, develop great content that is more likely to raise their curiosity.
Create the Relationship
While it is also possible that an influencer will share your articles even though they have never heard of you, it’s uncommon. You’ll want to first build rapport with this thought leader. Remember to comment, share and even analyze things the influencer posts. Do this routinely and you will get noticed. The rapport you build will heighten the probability of getting a little public attention from the thought leader.
If you aren’t using influencer marketing in your advertising systems, it is time to make a change. When you can acquire the admiration of an industry thought leader, you will get the esteem of all those that follow them.
