When organizations take advantage of real-time events in their promotional strategies, this is known as real-time marketing. Companies all over wanted to get on this marketing bandwagon after Oreo sent out an incredibly successful tweet referencing the 2013 Super Bowl blackout. Fortunately, successes in real-time marketing isn’t brain surgery.
Establish Some Relation to Company
It is not difficult to jump on a Twitter trend with a random marketing and advertising message, but this message must be relatable to what is going on. What did Oreo and the Super Bowl share? Seemingly nothing, but they were able to link the two in a creative way. Focus on this.
Put Time Aside for large Events
While it is always good for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just is not possible. After all, we have to live in the offline world from time to time. There are particular events, though, that company owners should look closely at since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying up to the mark can pay off as well. Whether it is the Oscars or a huge local concert, people will be talking online. Coming up with ingenious ways to capitalize on this chatter is the mark of an effective real-time marketing expert.
Follow Industry Leaders
The best way to appropriately engage in real-time marketing is to stay abreast of what is going on. Following industry leaders is an incredible way to do this. When preparing for large events like the Oscars, though, it is important to follow people associated with the event. For example presenters, hosts and even entertainment news sources.
While more time should be spent on other marketing methods, preparing for and investing hours into real-time marketing can pay significant dividends. Business owners aren’t guaranteed to knock one out of the park each time, but even one victory can garner massive attention.