One easy way of doing this is crafting creative subject lines that grab notice and are easy to see on smaller screens. Also keep in mind that mobile users are often out and about, so keep your messages succinct. Making your messages responsive can also significantly help.
Start out Including Videos
Video has always been a strong marketing force, and with the option of tools like YouTube, this has become even truer. Having videos in your email marketing announcements will increase your click-through rates. When marketing for a small company, this bit of added visibility can go far.
Target on Mobile Optimization
When developing an email marketing strategy, it is vital to keep mobile users in mind. This has long been the case, but now that over 50 percent of online searches come directly from mobile devices, it is even more important.
This means you simply must create attention-grabbing subject lines that easily fit onto a small screen. Also remember that people will likely be reading these out and about, so keep it simple and short. Put some time into making your messages responsive as well.
Maximize Other Campaigns’ Visibility
Email marketing serves a lot of uses, but bringing attention to your other small business marketing campaigns is one of the most essential. Include social share buttons in your messages. Provide content previews that consumers then need to visit your site to finish. There are numerous ways you can easily introduce people to other corners of your marketing campaign. And in the end, this means increased visibility for your organization.
Although email might not be as popular as it once was, email marketing is going nowhere. Every small business that recognizes this will be more prepared for the future, and by following the aforementioned tips, your local business will remain competitive.