2017 is the year of video marketing. According to HighQ & Digital Information World, online video will account for 74% of all web traffic. 500 million people are watching Facebook videos every day. If your lack of video creation skills has been holding you back, it’s time to take a leap of faith.
I asked Ali Mirza, a Digital Marketing Strategist and a Growth Hacker, to list affordable and usable tools for video storytelling. According to Ali, for your business to gain the visibility and success it deserves, you need to master these five video tools. With these tools, you can create compelling stories without being on the camera.
Create short video stories by combining your photos, video clips, and music. Give your business a fresh and engaging appearance by creating astonishing videos with Flipagram.
How about growing your tribe and boosting your engagement? Create amazing videos and photo video slideshows with free popular music, get featured and become an influencer in your industry.
- Adobe Spark
Adobe Spark is a free online and mobile graphic design app. The Spark suite of mobile and web tools helps you easily create visual content such as beautiful images, videos, and web pages to tell your own story in a compelling way. Since it’s a cloud-based tool, your progress is saved and synced automatically. This means you can continue your work on mobile or desktop whenever you feel inspired.
Imagine a combination of Adobe’s pro tools like Photoshop and InDesign. That is Spark Post. The app allows you to create professional graphics in a matter of minutes by layering images with text and filters.
Thanks to Spark Page you can craft web stories. Make good use of it to craft magazine-style business stories, photo albums, online newsletters, reports, or anything else that you want to present online. It’s a simplified web editing platform, letting you combine text and imagery in a highly visual way.
- Spark video
Downloaded more than 3.5 million times, Adobe Spark Video is a free online storytelling application that lets you create animated videos in minutes. While it isn’t a tool for filming content, it allows you to combine text, images, icons and themes in a presentation, and then add your voice over the story to create the final video.
Animoto, an affordable, cloud-based tool, offers a wide palette of choices and customizations that you can choose from to create unique videos. Easily tell your brand’s story by turning your photos and video clips into professional video slideshows in a matter of minutes. All you need to do is pick photos and video clips from your camera roll, choose one of the slick video themes, add some music, and you’re done. Don’t forget: sharing is caring! Share your video via message, email, Twitter, and Facebook to impress your potential clients.
A freemium app, Ripl, helps you turn simple images into animated posts in seconds and share them on Facebook, Instagram and Twitter. Use this tool to tell your story, market your business, and promote your site.
Businesses are quickly adopting the video trend. 75% of business executives watch online videos every week. 69% of marketing, sales and business professionals have already included video in the marketing strategy. What are you waiting for?
Be on the crest of the wave. Get comfortable with using video to ignite your online presence , create brand awareness, generate leads and create conversions.
Article source: forbes