Online streaming and DVRs may have made effective television ads more difficult, but they didn’t make them impossible. With the right marketing techniques, you can turns short televised ads into real marketing potential.
Gives the Brand Persona
People want to hook up to a brand, and a tv ad gives local business owners the chance to do this. Make the ad personable. After all, research shows that brands that build a relationship with consumers can successfully charge more than their opponents. Work towards making a connection, through emotion or laughter, with television viewers.
Tv Ads Target Specific Audiences
On Facebook, local company owners can target their advertisements based on locale, age, gender and even hobbies. Fortunately, television advertisements can accomplish this too. Have you ever realized that politicians often pay for television spots during debates? This is not by coincidence.
Based on your product or target group, you can place a tv ad exactly where it needs to be. Advertising a haunted house for Halloween? Position it during a zombie show. Need more customers at an antique shop? How about an advertisement during an American Pickers style show?
Television Commercials Reach the Masses
Even though individuals are spending insane periods of time online, they still enjoy watching tv. In fact, the average American watches five hours of TV on a daily basis. This means you have a large audience, and since many are watching live, they are all but captive to your message.
While DVRs and Netflix may have reduced the effectiveness of television advertisements, they have not erased it entirely. As long as the costs do not outweigh the benefits and you use smart marketing strategies, tv ads can be as productive a marketing tool as anything else.
