An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings.The … [Read more...]
Micro funnels: What They Are and How to Use Them
Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate. Depending on your niche, there are different tactics and methods for improving conversions. … [Read more...]
The Art of Finding Ideas
Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as … [Read more...]
7 Steps to Grow a Blog Post
Sometimes it seems like writers are magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. 🙂 Instead, they study and practice … [Read more...]
The 4 Types of Value Propositions Every Business Needs
Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action. Should I buy this product? Sure, that’s the obvious one. But also: Should I go to … [Read more...]
