What someone else says about you online is way more important than what you say about yourself, and perceived authority can outrank all actual authority. We see this happen everyday on the internet and in the media.
Just because someone finds you online doesn’t automatically mean you will land them as a client or customer.
The fact is, you will be paid the most for your position in the marketplace.
A proper Authority Marketing strategy will help you:
- Establish yourself as the expert in your industry
- Generate goodwill and trust with prospects
- Build demand and desire for your services, and
- Significantly increase the chances of conversion into an actual client or customer.