Make Web site Mobile-Friendly
If your internet-site is not already mobile-friendly, it is time to make the switch. Consumers are increasingly online on smart devices, and many surf the web on these specifically. Thankfully, it is no longer costly to make this crucial change. Low-cost resources like Mofuse, Wirenode and Mobify can easily change your site into a mobile-friendly oasis.
Invest More into Content Marketing
Even the smallest of companies can use content creation sites to get relatively inexpensive blogs and articles. In addition, you may create your own content if your writing skills are up to par or you have a tripod and camera. Content marketing has long been a potentially inexpensive option, but in 2016, it is important for anyone hoping to save a buck.
Over three-quarters of businesses that cater to consumers now utilize content marketing. In fact, the majority of companies say they will increase spending in the area. This means it is time to invest in this budget-friendly marketing approach, because it is where you will be competing with other companies.
Implement Marketing Automation
There are a variety of marketing techniques that require a substantial investment. Certain marketing automation tools, though, do not have to fall into this category. Tools like Hootsuite allow you to schedule social media posts far in advance, so you don’t need someone available throughout the day to update posts. And since less than 10% of your competitors are using automation, you will have a distinctive advantage in 2016.
There are a huge selection of marketing methods for those on a budget. By utilizing the ones that are trending for 2016, though, you will be ahead of the marketing game while still saving cash.