Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far.  Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure … [Read more...]

Gone are the days of social media managers posting the same or similar content across one, two, or three social media profiles and calling it a day. Social media marketing in the present and future is returning to a one-on-one approach … [Read more...]

Healthcare social media marketing has evolved significantly over the past decade. In fact, a 2013 survey found that social media was blocked for 59% of professionals working in hospitals. Since then, healthcare organizations have … [Read more...]

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and … [Read more...]

Let’s say you work for a company that sells safety glasses to aerospace organizations. When the aerospace company buys your safety glasses, they give them to their employees who manufacture airplanes to protect their eyes during the … [Read more...]

1. Your buyer’s wants are driven by their customer’s demands In organizational selling, you aren’t selling to the final end-user of your product. You’re selling to a company that needs your product to conduct business. As a sales rep, … [Read more...]

1. Find the right tools for you. Thanks to all the hard work I put in upfront, I've now figured out how to keep my Instagram running like a well-oiled machine. I spent hours and hours researching tools other Instagrammers were using, and … [Read more...]

When I was in the transition phase of being a college grad but still looking for full-time work (about three years ago), I decided to start focusing on building my Instagram following. During the first phase of my social media influencer … [Read more...]

#1: Encourage Instagram Engagement With Brand-Relevant Puzzles The typical image or video post on Instagram can generate, at best, a few seconds of engagement. Why not give your followers a mind-bender to keep them occupied and engaged … [Read more...]