It’s probably not news to you that video is taking the online world by storm, and in fact Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video.
This is both good and bad for marketers, since on the one hand we know that video helps conversions by a large degree, and can help you find a far wider audience by virtue of their viral and sharable nature. However, when you are at a loss as to what type of videos to produce, or feel as though you don’t have anything, inaction follows and you miss out.
To avoid that second scenario, we’ve collected 7 great ideas for your business to produce videos that will be of interest to your audience.
7 Tips for Creating Videos for your Business
Product Demo – Shooting a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It can also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are releasing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Product Tutorials – In-depth tutorials are a consumer’s delight, in particular when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.
Video Testimonials – A video testimonial from some of your best customers can be gold when it comes to providing social proof for your business. Often all you need to do is ask, as well as give them a link back to their site.
Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.
Expert Interviews – If you know or can connect with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.
Webinar and Event Invites – Using a video to invite prospective customers to an upcoming webinar or live event is outstanding when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!