Make Offline Events, Advertise Them Online
Creating and hosting a gathering is a quick way to get new customers in the door. Whether you’re offering a free class or simply hosting a networking event for local industry professionals, the extra name recognition will certainly be worthwhile.
You have to do more marketing and advertising, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” mention the event on all of your social media, utilize blogs to let folks know how to prepare and even drop a few dollars on promoting the event via social media.
Carry Word-of-Mouth to the Online Domain
Many companies get a lot of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron actually talking to one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Completely happy consumers are an excellent tool both on and offline.
Use Calls to Action Offline to Drive Traffic Online
Calls to action tend to be related to online videos and blogs. In reality, these calls work with offline classic marketing too. From TV commercials to billboards, tell people to go to your social media pages or website. Of course, a pinch of incentive in these calls goes quite a distance, but it is worth it to gain new clients.
No marketing campaign proves effective with only one system. For that reason, you need to implement marketing both on and offline to garner success.