Although the most obvious target in creating custom content is to provide value, but the most important objective is to make the sale. That said, remember to end with a call to action. It is important to be sure that it pairs well with the rest of the information. Buy Me doesn’t match up with informational content.
Focusing Too Much on Yourself
It seems second nature for a organization to focus on itself when marketing to others, but this should not be the primary objective when it comes to content marketing. Consumers enjoy inventive content because it is very helpful. In fact, 90 percent of prospects find custom content useful. What this means is marketers must focus on providing value instead of saying “Look at us, we are great!” Rather than selling your customers, try showing your customers why the merchandise will make their lives less complicated and they, in turn, will ask to buy it.
Leaving Out Calls to Action
Just because you are trying to give value more than a “Buy Me” vibe in content marketing, it does not mean you should neglect your sale entirely. Upon having provided the information the buyer values, always add a call to action at the end that would interest them given the content they read. Be sure it flows perfectly, though. “Buy Now” does not flow well from informative content.
Focusing on Only One Format
The written word is a powerful thing, but it shouldn’t be the only tool employed in your content marketing strategy. It is fine if most of your time is spent with blogs and articles, but don’t overlook videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. Regardless of anything else, at least utilize video, which is expected to dominate 64 percent of marketers’ strategies in the future.
Don’tlet little mistakes wipe out your entire marketing strategy. Luckily, the most common mistakes are easily avoidable.
