After developing that wonderful offer that is flat out sure to get your business to the next level, you set your salespage and other selling materials such as emails, landing pages, thank you pages and more.
Then you send it out, and it falls flat.
What happened?
Well one of the things that for sure didn’t happen is a lot of A/B testing on the various elements of your offer. And while some of these could be the culprit, chances are the answer is found in a much simpler solution: Your calls to action.
What Makes a Terrific Call to Action
It is a truism that regarding calls to action the most crucial aspect is to make sure that you specifically tell your reader exactly what they need to do next. Leaving it up to them rarely results in what you are seeking.
Be plain, direct, and let them know in precise words what they should do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.
Create a Sense of Urgency
You want your readers to act now, so creating a cloak of urgency around your product or offer is important. If there are limited quantities, or the sale is for a limited time, state that. If the promo pricing ends soon, highlight that. Do whatever you can to get them to act today!
Several Elements of Great Calls to Action
- Use several calls to action on the page, including one “above the fold”
- Consider using numbers as they increase user attention
- Make your offer pop by contrasting colors with the rest of the page
- Inject emotion into your calls to action whenever possible
- Be sure and stress benefits and not features
If maximum conversions is your goal, (and why wouldn’t it be?) take the necessary time and effort to create a call to action that is worthy of your product. Test out your offers ceaselessly to find the best possible combination of elements. You’ll be glad you took the time!
