For organizations that need an all-new or significantly revised strategic plan to govern how, where, and why they are active in content marketing, social media marketing, email/messaging, and website/reputation, we can provide precisely the guidance you seek.
In the first phase of strategic plan development (we call it your Strategic Summary), we uncover and analyze everything about your business, with an emphasis on digital marketing. Everything is connected in the eyes of your customers, so we’ll look at content, social, email, website, ratings and reviews, online customer service, word of mouth, and other elements.
The work will start with a discovery meeting, a two-hour, in-depth virtual session with you and your team where we will confirm your key goals, and ask you many questions about how your programs operate today. We’ll interview your stakeholders and your customers, too.
We’ll also in this phase do a deep dive on your competitors, and we’ll want to talk about them and what you think they are doing right, and not so well.
We prefer to conduct custom, proprietary research to determine your customers’ attitudes about your business and your competitors. We partner with one of the country’s leading research firms to create these massively useful programs.
At the end of this phase, we give you a written Strategic Summary document that establishes your goals, provides you with a detailed competitive assessment, and begins the foundation for the operations guides. Delivered in a way that energizes you for the road ahead.
In the second phase (Operations Guides) we focus on each area of your digital success. Prioritizing the area your team or department needs most and delivering not only a strategic guidebook for each pathway but exactly the operations, resources and timeline to get it done. We’ll cover what you need to do, when, how often, for whom, how to measure, how to staff, and necessary technology. It’s a complete operating manual for digital marketing.
We also provide a full priority map so you know what to tackle first. We’ll deliver the Operations Guides live on-site at your place. You are going to love it.