It’s on everyone’s mind: how to get more visitors to your blog. You could be creating awesome content there that no one’s seeing, and losing money (and your mind) in the process.
With many options for delivering visitors to your pages, it’s very easy to overlook what is probably the best way available: improving the size and scope of your email subscriber list.
Let’s examine some of the ways you can grow your list of email subscribers, and leverage that for more traffic to your blog.
How to build a larger subscriber base
There are basics to ensuring that you’re doing the best job you can collecting new emails. Here are just a fewâ€¦
- Put opt-in forms on all your pages
- Try using an exit popup
- Bribe subscribers onto your list with a lead magnet
- Run a paid ad campaign to your opt-in pages or lead magnet
- Hold a webinar and ad the signups to your list
- Make videos leading to your offers and lead magnets
Whichever methods you choose, the key is to take action immediately and consistently. This isn’t a one-time marketing activity, but a task you should be doing as long as you are in business.
How to use your list to drive traffic to your blog
Here is where the magic comes in. Whenever you publish new content on your blog, you simply email your subscribers about it, giving a short preview and including several links to the blog post.
This presupposes that you’re creating terrific content that needs to be seen. Even though it can take a while to build up enough critical mass to make this look like the tsunami of traffic it can be, you need to start somewhere.
Be sure to take advantage of visual content like videos and images, and even offer a bribe to get them there. Make sure you have social media buttons active in your email as well, as you never know who has a massive following.
The benefits of this type of action are several. You’ll get immediate direct traffic, and over time your posts will rank better in the search engine results and you’ll be getting a lot of new incoming backlinks to your pages.
To me that sounds pretty good, how about you?