Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following do-it-yourself marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the offline realm.
Sponsor Local Events or Charities
A digital marketing professional can increase a company’s reach on Facebook, but they can’t make the owner get involved with their local community. As it turns out, though, this is one of the most effective marketing tactics. People love businesses that display social responsibility, so sponsoring a charity or local event can pay huge dividends. Even better, the digital marketing manager can help get this social action noticed online.
Attend Trade Shows
While business-to-business (B2B) companies will benefit the most from trade shows, just about any firm can do well in these environments. Whether the trade show is automotive, culinary or any other industry in nature, it helps get a company’s name out there and build professional relationships. These relationships can come in handy with cross-promotional deals.
Provide Referral Incentives
Consumers can recommend businesses to their friends online, but typically, this is only if they ask. Business owners should make a point of offering incentives for referrals, especially since 92 percent of consumers trust recommendations from people they know. This could be anything from “20% Off Your Next Visit” to “Get $100 When Your Referral Makes Their Second Purchase.” Providing incentives is the quickest way to get customers to market their favorite businesses.
Digital marketing is undoubtedly where businesses should put their focus, but this doesn’t mean offline marketing is dead. By utilizing these offline do-it-yourself marketing tips, business owners can supplement their digital tactics.