Add Television Advertisement to Facebook ‘About’ Section
Facebook recently began allowing business owners to upload a video in their ‘About’ section. This is a great opportunity to place that 30-second television spot front and center. Even better is that the video can be changed out at any time, and customers visiting a page for the first time will immediately see the video.
Provide On-Site or Event Discount rates Via Check In
One of the amazing features of social media platforms like Facebook, Foursquare and Google is that they offer the option to “check in.” This creates an opportunity for you to use an offline marketing tactic, a discount, and make it dependent on social media. Whether it is at a special event or at the business location, offer consumers a discount on the spot if they check in on social media.
Make use of Hashtags Everywhere
Brands that use hashtags usually see a rise in interaction of 50 percent. Don’t let these hashtags be solely reliant on social media, though. Think of a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these will serve as hashtag reminders for people to use later.
As a local entrepreneur, you should take advantage of every marketing tool at your disposal. For instance offline marketing. Fortunately, this old-school marketing tactic still plays a significant role in promoting a business.
