Local businesses often focus on just saying what they need to say in their email messages. This could result in text-based emails being sent that are unsightly to the eye at best. Never send simplistic emails like this. Every message you send should present the company’s core values, brand voice and have the logo and slogan prominent. Your brand must remain consistent on all platforms.
Deliver The Brand Inside The Email
When sending out emails, most local business owners want to just get the message across. Sometimes, this results in some companies sending out simple text-based emails. Do not be this simplistic. Be sure every email sent possesses the brand’s voice, core values and even the slogan and logo. Brand building must be consistent across all platforms.
Deliver Special Offers And Newsletters
One of the best ways to keep a brand in the forefront of consumers’ minds is to periodically provide value through email marketing. Every message doesn’t have to be about updated features, new location openings and “Come See Our New Showroom!” pitches.
There are definitely numerous individuals on your email list who have only done business with your company once or not at all. Keep them engaged by providing value through informative newsletters and special offers. Make sure to not send too many, though, or you will risk getting labeled as spam.
Work with Customer Behavior To Highlight Brand Aspects
Most email marketing tools allow local businesses to track how their buyers engage. This can include “open rates” and even purchasing trends. This data enables you to highlight certain brand attributes to specific customers.
Corporations already use customer information to take part in personalized marketing. Once you know what is important to your clientele, you can send distinct messages to different recipients and focus on the part of your brand that those clients most love.
Building your brand is a non-stop job, and you ought to use every tool available to you to pull it off. Luckily, email marketing is amongst the few tools that you are likely already using.